Value Productions Brand Identity

Value Productions is a start-up TV Production company.
We designed the Brand Identity and the Brand Manual of Value Productions, inspired by the TV antenna which is the key element of brand identity.

The key element of brand identity is the TV Antenna which is also the letter “V”. It is known that the antenna recieves transmited waves and this element visualised in the “V”.

Stafidenios Packaging design

What I believe to be one of the most invaluable elements to Matadog’ s work is their clear view on how creativity and packaging principles can serve our marketing philosophy.

  Nickos Salavrakos, Brand Manager, Stafidenios

Summary


Stafidenios® is a raisins product packed for kids. It is made in Greece and the packaging dimensions specifications are that the product could fit into a kid’s cupped hand.
The assignment Matadog Design was tasked with by the Executive director of Enios was to build Stafidenios® brand from scratch.
The main challenge was to design the Brand and to develop trail-blazing packaging for the product. 

This packaging design was issued a patent by the Trademarks and Designs Registration Office.  

Matadog design took on this big challenge and set out to do a lot of work and research to pull off this challenging project since the kids’ raisins category is nonexistent in Greece.

The design process took almost 6 months.

Read more “Stafidenios Packaging design”

V-Cube 2 Packaging

Summary

V-CUBE™ products are manufactured under V-CUBE™ technology, invented and patented worldwide by the Greek Engineer Panagiotis VERDES.  V-CUBE™ technology made possible the construction of a cube with an unlimited number of layers, providing safe and smooth rotation! Their construction offers a twofold revolutionary approach to the specific game family and made the cubes of more than 5 layers “a reality”, something that believed to be unattainable for over 20 years!

The Executive director of Verdes Innovations, gave Matadog Design the task in late 2010 to develop the new packaging for the new 2-layer V-Cube product. V-CUBE™ 2 product was still under development so no alpha prototype was ready to work on.

The main design challenge was to create a new packaging design that would give the product high perceived value while being unique and not exceeding a max. production cost of 20 euro cents.


The task was
not easy. The product was not ready yet, and we had to work with a paper prototype cube since there was a very tight deadline. The beta packaging prototype would be available to us at the prepress phase with an increased risk of failure. Everything had to be very carefully planned and executed.

The packaging design process took almost 4 months. Countless quick and dirty prototypes were made, and due to product exporting all over the world we had to make several adjustments  to  the design before final approval for production to make sure that the product would arrive safe and in the best shape. 

This packaging design was issued a patent by the Trademarks and Designs Registration Office.  

Awards
 pentawardsscacreativityadesign

images_matadog_design_hiiibrand_awards images_ermislogo_2

Silver – Pentawards/2011, Gold – Creativity International Awards, Silver – SCA Summit Creative Awards, Bronze – A’ Design Award / 2015, Gold – Creativity International Award / 2015, Merit Award – Hiiibrand International Awards / 2011, Finalist – Ermis Awards / 2010

Read more “V-Cube 2 Packaging”

V-Cube Series Packaging


Summary

V-CUBE™ products are manufactured under V-CUBE™ technology, invented and patented worldwide by the Greek Engineer Panagiotis VERDES.  V-CUBE™ technology made possible the construction of a cube with an unlimited number of layers, providing safe and smooth rotation!

At the same time, V-CUBE™ technology has resulted in the design, construction & industrial production of much more durable and user-friendly cubes of existing sizes. Furthermore,  existing knowhow & patent ownership allows the construction of more  complex designs, such as the Patented V-CUBE™9 and the V-CUBE™11.

The Executive director of Verdes Innovations gave Matadog Design the task to develop the new packaging for the 5,6,7 layer V-Cube products.

The main design challenge was to create a new packaging design that would give the product high perceived value while being unique.

That was a very interesting project. We had to design a new packaging structure and V-cube brand architecture as well.
V-Cubes had packaging but there were many problems during shipment.Actually, there were times when the product was destroyed while at other times the product was easily opened at the store and got scrunched up. The task was not easy. It was clear that the packaging had to be sealed and withstand outside force so that the product would not be destroyed in transit. The products were quite heavy, especially V-cube7, so  everything had to be very carefully planned and executed.

  Andreas Kioroglou, Founder and Creative Director

The design process took almost 4 months. Countless quick and dirty packaging prototypes were made, and due to product exporting all over the world , we had to make several adjustments to the packaging design before the final approval for production to make sure that the product would arrive safe and in the best shape.

This packaging design was issued a patent by the Trademarks and Designs Registration Office.  

 

Read more “V-Cube Series Packaging”