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V-Cube -2 and Gaga’s Barneys NY workshop

Gaga’s V-Cube 2 packaging designed by Matadog was selected as one of the promotional items for Gaga’s Barneys NY workshop.

NEW YORK, NY, November 24, 2011 /24-7PressRelease/ — In a season full of glitzy tinsel and colored lights, Gaga’s Workshop offers wildly imaginative novelty gifts that easily trump Santa’s digs back in the North Pole. Lady Gaga’s extravaganza at Barneys New York is a spectacular shopping destination, providing all the gift-giving inspiration you could ask for. The workshop will feature SweetBliss chocolates that perfectly capture the glamorous and avant-garde Gaga style.


Lady Gaga has transformed the fifth floor of Barneys New York into a holiday bizarre bazaar that opened at 11:59 p.m. on November 21. As you would expect to find at any holiday shopping venue, sweet treats are abundant, but these are a far cry from your ho-hum candy canes. SweetBliss presents a variety of Belgian chocolate confections that pay homage to the pop star and are sure to add luster and sweet memories to the 2011 holiday season.

A multi-faceted celebration, GAGA’S WORKSHOP includes: a fantastically transformed retail environment, holiday windows, a dedicated Gaga interactive website, and limited-edition, exclusive products created in collaboration with Lady Gaga under the creative direction of Nicola Formichetti with artists Eli Sudbrack and Christophe Hamaide Pierson of assume vivid astro focus (avaf).

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