Chocolate raisins in a transforming surprising packaging
Enios assigned Matadog to design a new product on the same revolutionary packaging of Stafidenios raisins.
The primary product goal was to design a chocolate raisins packaging that will be bigger as the content is now 20g. The box can fit into a kid’s cupped hand within a tight budget. We designed a box that could be easily transform into paper toys.
The project extended the life cycle of the product by transforming trash into toys.
Although we were working on a very tight budget, TBL was improved by finding a way to increase packaging life cycle beside all other advantages of the design solution. The paper toy construction was designed in a way that kids could create them with out the use of any paraphernalia, such as glue, tape etc. As a first priority, we had to design a box that could be manufactured and at the same time to be able to be transformed into paper toys without the use of traditional tools(blades, glue etc). We had to take into consideration that the toy should be produced in a way that could make the paper toys long lasting.
A toy collection from Choco Stafidenios.
12 different Paper toys.
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