We were assigned to design a toy set for Mattel licensee. We had to design a hair dryer, lipstick, shadows, two rings (diamond and heart), brushes, comb and a perfume.
- Achieving the desired production cost goal
- High percieved quality
- Very tight deadline
- Areas for stickers
PHASE 1 – INSIGHT
During the research phase, we collected all competitive vantiy toys available in the market for study. We identified the key elements of each toy of the toy set.
PHASE 2 – CONCEPT DEVELOPMENT
Concepts from idea sketching to visualisation.
We started the ideation proccess. Many sketches were designed.
PHASE 3 – DESIGN DEVELOPMENT
Developing the chosen design concepta in detail, adaptation to production requirements and visualisatons.