Case Studies

V-Cube Series Packaging


Summary

V-CUBE™ products are manufactured under V-CUBE™ technology, invented and patented worldwide by the Greek Engineer Panagiotis VERDES.  V-CUBE™ technology made possible the construction of a cube with an unlimited number of layers, providing safe and smooth rotation!

At the same time, V-CUBE™ technology has resulted in the design, construction & industrial production of much more durable and user-friendly cubes of existing sizes. Furthermore,  existing knowhow & patent ownership allows the construction of more  complex designs, such as the Patented V-CUBE™9 and the V-CUBE™11.

The Executive director of Verdes Innovations gave Matadog Design the task to develop the new packaging for the 5,6,7 layer V-Cube products.

The main design challenge was to create a new packaging design that would give the product high perceived value while being unique.

That was a very interesting project. We had to design a new packaging structure and V-cube brand architecture as well.
V-Cubes had packaging but there were many problems during shipment.Actually, there were times when the product was destroyed while at other times the product was easily opened at the store and got scrunched up. The task was not easy. It was clear that the packaging had to be sealed and withstand outside force so that the product would not be destroyed in transit. The products were quite heavy, especially V-cube7, so  everything had to be very carefully planned and executed.

  Andreas Kioroglou, Founder and Creative Director

The design process took almost 4 months. Countless quick and dirty packaging prototypes were made, and due to product exporting all over the world , we had to make several adjustments to the packaging design before the final approval for production to make sure that the product would arrive safe and in the best shape.

This packaging design was issued a patent by the Trademarks and Designs Registration Office.  

 

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