Case Studies

V-Cube 2 Packaging

Summary

V-CUBE™ products are manufactured under V-CUBE™ technology, invented and patented worldwide by the Greek Engineer Panagiotis VERDES.  V-CUBE™ technology made possible the construction of a cube with an unlimited number of layers, providing safe and smooth rotation! Their construction offers a twofold revolutionary approach to the specific game family and made the cubes of more than 5 layers “a reality”, something that believed to be unattainable for over 20 years!

The Executive director of Verdes Innovations, gave Matadog Design the task in late 2010 to develop the new packaging for the new 2-layer V-Cube product. V-CUBE™ 2 product was still under development so no alpha prototype was ready to work on.

The main design challenge was to create a new packaging design that would give the product high perceived value while being unique and not exceeding a max. production cost of 20 euro cents.


The task was
not easy. The product was not ready yet, and we had to work with a paper prototype cube since there was a very tight deadline. The beta packaging prototype would be available to us at the prepress phase with an increased risk of failure. Everything had to be very carefully planned and executed.

The packaging design process took almost 4 months. Countless quick and dirty prototypes were made, and due to product exporting all over the world we had to make several adjustments  to  the design before final approval for production to make sure that the product would arrive safe and in the best shape. 

This packaging design was issued a patent by the Trademarks and Designs Registration Office.  

Awards
 pentawardsscacreativityadesign

images_matadog_design_hiiibrand_awards images_ermislogo_2

Silver – Pentawards/2011, Gold – Creativity International Awards, Silver – SCA Summit Creative Awards, Bronze – A’ Design Award / 2015, Gold – Creativity International Award / 2015, Merit Award – Hiiibrand International Awards / 2011, Finalist – Ermis Awards / 2010

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