Case Studies

V-Cube 2 Packaging


V-CUBE™ products are manufactured under V-CUBE™ technology, invented and patented worldwide by the Greek Engineer Panagiotis VERDES.  V-CUBE™ technology made possible the construction of a cube with an unlimited number of layers, providing safe and smooth rotation! Their construction offers a twofold revolutionary approach to the specific game family and made the cubes of more than 5 layers “a reality”, something that believed to be unattainable for over 20 years!

The Executive director of Verdes Innovations, gave Matadog Design the task in late 2010 to develop the new packaging for the new 2-layer V-Cube product. V-CUBE™ 2 product was still under development so no alpha prototype was ready to work on.

The main design challenge was to create a new packaging design that would give the product high perceived value while being unique and not exceeding a max. production cost of 20 euro cents.

The task was
not easy. The product was not ready yet, and we had to work with a paper prototype cube since there was a very tight deadline. The beta packaging prototype would be available to us at the prepress phase with an increased risk of failure. Everything had to be very carefully planned and executed.

The packaging design process took almost 4 months. Countless quick and dirty prototypes were made, and due to product exporting all over the world we had to make several adjustments  to  the design before final approval for production to make sure that the product would arrive safe and in the best shape. 

This packaging design was issued a patent by the Trademarks and Designs Registration Office.  


images_matadog_design_hiiibrand_awards images_ermislogo_2

Silver – Pentawards/2011, Gold – Creativity International Awards, Silver – SCA Summit Creative Awards, Bronze – A’ Design Award / 2015, Gold – Creativity International Award / 2015, Merit Award – Hiiibrand International Awards / 2011, Finalist – Ermis Awards / 2010

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Press Releases

V-Cube 2 packaging on “Design: Paper by Public School”…

Our work for V-cube 2 packaging is included in the upcoming Rockport book “Design: Paper by Public School”.

About the book:

Design: Paper is the first in a new, informative series of design documentaries which offers the best of design in practice. You’ll find a curated collection of approximately 300 exquisite designs, along with detailed essays from designers in the field surrounding the essence of creating designs using paper as the medium. This inspiring book also offers personal and professional insight from the authors—mini-workshops that dissect several projects featured in the book relating to materials, craft, and construction.

V-Cube 2 packaging. View Case study

We would love to help you build your own successful dinstinctive brand. All you have to do is contact us.

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Press Releases

V-Cube -2 and Gaga’s Barneys NY workshop

Gaga’s V-Cube 2 packaging designed by Matadog was selected as one of the promotional items for Gaga’s Barneys NY workshop.

NEW YORK, NY, November 24, 2011 /24-7PressRelease/ — In a season full of glitzy tinsel and colored lights, Gaga’s Workshop offers wildly imaginative novelty gifts that easily trump Santa’s digs back in the North Pole. Lady Gaga’s extravaganza at Barneys New York is a spectacular shopping destination, providing all the gift-giving inspiration you could ask for. The workshop will feature SweetBliss chocolates that perfectly capture the glamorous and avant-garde Gaga style.


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Press Releases

Silver Pentaward for V-cube 2 packaging

Matadog Design received Silver Pentaward for the outstanding packaging design for V-Cube 2. The ceremony was held in NYC!

Below is a picture with our client Mr. Verdes of Verdes Innovations at the award-giving ceremony. Our collaborative effort paid off!!
Thank you Kostas.

An international packaging award for a very unusual packaging design!


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Mr. Kioroglou Founder and CEO of Matadog design next to Mr. Konstantinos Verdes and the jury President Gérard Caron.





We would love to help you build your own successful dinstinctive brand or packaging. All you have to do is contact us.

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