So Easy re-Branding


Matadog undertook the redesign of So Easy, a language learning center specializing in foreign languages. The previous logo featured an owl riding a bicycle in a sketchy style, with a typeface that was overly aggressive for children. Our solution involved creating a new brand identity centered around the owl, symbolizing knowledge, with lines subtly forming the shape of a bicycle in a minimal and elegant manner. The “So Easy” typeface was also redesigned to be more approachable and suitable for a younger audience. The project was a success, validated by positive research results. Matadog extended the new identity to communication materials such as brochures, ensuring consistency and appeal across all touchpoints.

Old So Easy Logo Redesigned So Easy Logo